Original content from www.SEO10x.com  

When marketing departments approach web strategy all to often only what is familiar or technically expedient  - i.e. build a website, do some webinars -  is all that makes it into the marketing mix. While this approach is tried and true even the most resources strapped marketing teams can go much further and deeper into a comprehensive multi-channel web marketing strategy with just a little guidance. I will try to provide that guidance in this series of articles I call the “The Seven Stages of Internet Marketing”.

All the world is a stage and so is every marketing medium you employ for your business. When we consider online marketing in the age of Web 2.0 and all the technical advancements that support today’s Internet marketing capabilities we find seven supporting stages that we can use and integrate to push the boundaries of lead generation and conversion further than ever before.

1. Web Content
2. Email Marketing
3. Online PR
4. Social Media
5. Online Presentations
6. Video Promotion
7. PPC Advertising

Not every stage is appropriate for every business but each has it’s specific benefits and audience.

I have prepared an overview with software, setup and management recommendations for each of the seven stages for you to use to your best advantage. Click the links above to view each of the articles and best of luck in your Internet marketing endeavors.

Another Original Internet Marketing Posting from Internet Marketing Pro and SEO10x the Internet Marketing Resource

This entry was posted on Saturday, September 15th, 2007 at 2:53 pm and is filed under PPC Advertising, Search Engine Optimization, On-page Tactics, Off-page Tactics, Email Marketing, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.